Of course, before buying or selling LVMH shares, it is important to keep a close eye on the luxury goods sector and, in particular, its development in certain countries where demand is exploding, such as China.
The group could also increase its profitability and its market share by investing in e-commerce and we would therefore carefully monitor efforts made by LVMH in this direction.
The group’s strategy is strongly orientated towards acquisitions and so we would therefore monitor announcements relating to new buyouts of companies or subsidiaries that would enable it to continue its growth.
Of course, and as with the majority of companies that exercise activities in the luxury sector, LVMH faces a major problem of counterfeit products that can damage its brand reputation and therefore its sales.We would therefore recommend monitoring this element.
It goes without saying that you should also carefully analyse the competition in this activity sector through all major events and announcements of its principal competitors on an international level.
Finally, the reputation of the group is extremely important for its future sales and you should therefore take into account all major events and announcements that could improve or damage this.
LVMH, originally known under the name Louis Vuitton, is a group specialised in luxury products in which sector it is currently the leader.Its activities include fashion, leather goods, wines and spirits as well as perfumes, cosmetics, watches and jewellery.
These products are distributed worldwide but mainly in France and Europe, through large international distribution chains.More precisely we can examine the activities of this group in different categories according to the turnover they generate and how they do so.
This group currently owns over 4,590 boutiques around the world and achieves 9.6% of its turnover in France, 18.6% in Europe, 7.2% in Japan, 29.3% in Asia, 29.3% in the United States and 11.4% in other countries around the world.
In total, the LVMH Company has achieved a turnover of around 3.5 billion Euros each year with a total share market capital of 20.3 billion Euros.It should also be noted that not all the turnover of this company is achieved in Europe.
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To be able to develop a coherent and convincing analysis of the LVMH share before buying or selling, we suggest that you discover the competitive environment of this company with a presentation of its main adversaries on the market:
First of all, Compagnie Financière Richemont is undoubtedly one of LVMH's main competitors. This group specializing in the luxury industry was created in 1988 by a South African billionaire who is still the majority shareholder of the group today. Richemont has now become the second largest global group in the luxury sector in terms of turnover, just after LVMH. It is also one of the largest market capitalizations in the Swiss market and its head office is currently located in Bellevue, Switzerland.
This other company competes with LVMH in the jewellery segment. This is a group of British origin now established in Bermuda.
Of course, the French group in the luxury sector Kering should also be considered as a serious competitor of LVMH. This company owns several brands including the brands Gucci, Yves-Saint-Laurent, Bottega, Veneta, Balenciaga, Boucheron, and Alexander McQueen among others. The group was created in 1962 and has been listed on the stock exchange since 1988. It also joined the composition of the CAC 40 in 1995 before buying Gucci and Yves Saint-Laurent in 1999.
Another French company competes with LVMH in another area, that of wines and spirits. This is the Pernod-Ricard company, which specializes in this area and is also the world co-leader in this sector with Diaego.
Finally, you should also take into account the competition from Burberry, which was once a British tailor specializing in making men's coats and raincoats and then specialized in luxury clothing for wealthy clients. The Burberry group was created in 2002 and is now also listed on the stock exchange. It mainly produces its items in China and expanded worldwide through a network of franchise stores, seeking to reach a large audience. The Burberry brand then became one of the generalist luxury commercial brands and expanded its catalogue to women, children, accessories, bags and luggage and even launched a line of perfumes.
The first undeniable asset of the LVMH group is of course its positioning on the international market.Even today, LVMH is still the world leader in the luxury sector and stands out in particular in certain very specific areas such as champagne, cognac and leather goods.In the fields of fashion, perfumes and cosmetics, it is also one of the largest international groups.Finally, it should also be noted that LVMH is ranked third in the world in the fields of jewellery and watches.
As far as the competition to which the group is exposed, it remains relatively weak in view of the very solid positioning of LVMH.Indeed it should be remembered that this company owns no fewer than 70 houses in the luxury sector with in particular the brands Louis Vuitton, which is the world number one in this field and which is showing significant growth and a remarkable level of profitability, but also Moët Hennessy for champagne, Dior, Céline, Givenchy, Guerlain, Kenzo, Bulgari, TagHeuer and Hublot.Thanks to these different houses, LVMH benefits from a very strong presence in the luxury market worldwide and is present in all segments.
We also appreciate the very good geographical distribution of the group's revenues, with a strong presence just about everywhere in the world.The group thus generates as much revenue in Asia, Europe and the United States, which gives it less exposure to economic risks and greater stability.
The distribution of LVMH between its different businesses also shows strong stability.This applies in particular to the fashion and leather goods activities and the wines and spirits activities, which represent the group's two core businesses, as well as to the watch distribution and jewellery sector.
As part of its overall strategy, the LVMH group exercises excellent control over its distribution channels.It is at the head of a global network consisting of the DFS banners for the Asian market, Miami Cruise, Sephora and Le Bon Marché in Europe.
LVMH is also a particularly profitable company, with a stable operating margin, which is maintained at around 20% regardless of the economic context in the luxury market.
Finally and in general, LVMH's financial situation has many assets to attract investors with a cash flow of more than 3.7 billion euros, a debt ratio of 16% and several record years in terms of operating profitability in general and sales achieved.
As we have seen together, LVMH shares as a stock market asset have a lot of appeal for shareholders. But this attractiveness must be tempered by the few shortcomings of this stock, which of course has a few weak points. This is why we are now proposing that you discover the disadvantages of this company and the dangers that threaten it before buying or selling.
The LVMH Group's greatest weakness concerns first of all its strong exposure to the currency market and its hazards.Indeed, the group's action is directly sensitive to the euro-dollar and euro-yen parity because it is in these currencies that most of its sales are made, as the group is very present on the international scene.Unfavorable exchange rates can thus lead LVMH to adopt a strategy of increasing its sales prices in local currency in order to compensate for a high euro exchange rate.
There is also another latent threat to the group with the rise in strength of the grey market, which is based on price differences between Europe and Asia and which is causing LVMH to record increasing losses.
Recently, the group has also recorded a significant drop in the level of its sales on the Japanese market, particularly for the year 2016, and has therefore had to reposition its Mark Jacobs brand.This decline in sales has of course led to a drop in the group's profitability on the Asian market.
Finally, while the volume represented by the different activities shows, as we saw earlier, a form of balance with a good distribution between the different branches, the profitability of these activities in relation to each other is much less balanced.Indeed, we note that the vast majority of the group's profits are generated by leather goods, which also achieves an operating margin of 45%.The group is therefore highly exposed to the economic health and demand of this market alone.
The CAC 40, flagship index of Nyse Euronext Paris, is made up of 40 French companies whose securities are the subject of the largest market caps.These are 'star values' on the Paris stock exchange.The LVMH stock is obviously one of them.Bernard ARNAULT's company has taken over the world of luxury and is also the 'diva' of the Parisian market.Ergo LVMH is the 1st market cap of the CAC 40 with 210 billion.And alone, weighs over 11% of the capitalization of the 40 CAC values.
Does acquiring a prestigious share from the Paris stock market tempt you? Do you want to join the LVMH shareholders? Know that the flagship value of the CAC 40 is within your reach.With a float of 505,027,000 shares, the LVMH share is the subject of multiple daily exchanges.Its quotation is constant and its liquidity is perfectly guaranteed.To become a LVMH shareholder, you'll need to place a buy limit order at your bank.You'll obviously have to have a trading account or an equity savings plan beforehand.
LVMH's share price may vary considerably depending on various factors such as the company's financial results, new product announcements and general stock market trends. LVMH's share price may also vary depending on general economic conditions, geopolitical factors and market competition. At the time of writing and for the past few years, the LVMH share price on the Paris stock exchange (Euronext) has been fluctuating between €500 and €1,000. However, it is important to note that prices can fluctuate rapidly, so the LVMH share price could be different by the time you read this. It is therefore important to check the current LVMH share price before you buy. You can find this price on the stock charts online or from your online broker.
