The factors in favour of a rise in the Generali share price:
First of all, one of the greatest strengths of this group is its position on the European insurance market. Indeed, the Generali group is currently one of the largest insurers in the European Union in terms of contracts. It is indeed among the great leaders in the various sectors in which it operates, such as life insurance, health insurance and property insurance. Thus, it benefits from a significant strength and a recognized brand image in the face of increased competition.
We can also underline the fact that analysts specializing in this sector of activity appreciate the business model implemented by the Generali Group. Indeed, the marketing strategy of this insurance company is considered both effective and efficient. This strategy is based mainly on the channel orientation of all the companies in the group and has already proved its worth in the past.
Still among the strong points of the Generali company, we can note that the group has a strong consultative capacity which is another major asset compared to its competitors.
The Generali group also has the advantage of being specialised not in a single business sector but in several branches of insurance and finance. In fact, in addition to its core business, which is insurance, Generali is also active in the field of investment management and also offers some banking services. Thanks to this diversification of its activities, Generali is therefore effectively protected against the risks associated with a single field.
Of course, in order to maintain its position as one of the leaders in its sector in Europe, the Generali Group can count on its extensive distribution network and its highly qualified agents. Thus, Generali currently employs more than 80,000 people, which represents a remarkable work force. It should also be noted that the group's activities are particularly well distributed in the European Union, since the company has branches and distributes its services in more than 20 countries, thanks in particular to various strategic operations of rapprochement and targeted partnerships. As a result, it also protects itself against the risks associated with a single geographical sector and guarantees a minimum income in the event of a major economic crisis affecting one or more countries in particular.