You should particularly follow the sponsorship operations put in place by Puma in the sports field. International events in this sector during which the brand is visible are also sources of new customers.
Puma's shareholding consists of 28.4% of the Pinault François family, 15.9% of Kering, 2.84% of BlackRock Investment Management, 1.60% of DWS Investment, 1.52% of Carmignac Gestion, 1.47% of The Vanguard Group, at 1.43% of Carmignac Gestion Luxembourg, at 1.34% of FIL Investment Advisors, at 0.90% in treasury and at 0.87% of BlackRock Fund Advisors