How to sell or buy Puma shares?
How to buy and sell Puma shares?
Elements to consider before investing in this asset
You should particularly follow the sponsorship operations put in place by Puma in the sports field. International events in this sector during which the brand is visible are also sources of new customers.
Diversifying the group’s activities with new types of products in the fashion and accessories sector is also a strategy to be followed.
The investments made in advertising and marketing are of course very important for the growth of the business.
You should also keep an eye on operations aimed at establishing the brand in emerging countries.
Global economic health is also one of the factors that may or may not favour Puma’s sales.
It’s also important to follow all the publications and news from Puma’s direct competitors.
Finally, you should also follow the various government policies as well as the production and import regulations.
What should I know before sell and buy Puma stock?
Let’s take a look at the Puma Company and its specific characteristics with a complete presentation of its main activities and its various sources of profit.
The Puma group is a German company operating in the consumer goods sector and more specifically in the creation and sale of sporting goods. The main brands owned by Puma are Puma and Tretorn.
It’s possible to divide Puma’s activities into several categories according to the share of turnover they generate like so:
- The sale of sports shoes alone represents more than 47% of the group’s turnover.
- Next comes the sale of sportswear which generates 36.3% of turnover.
- Finally, the sale of accessories such as bags, balloons or even glasses, represents 16.7% of the remaining turnover.
Bear in mind that the Puma brand has all of its products manufactured by subcontractors.
Puma SE shares have been listed on the Frankfurt stock exchange since 1986 under the symbol PUM. It is one of the leading stocks in the MDAX, an index of German mid-cap companies.
Photo credits: ©ricochet64/123RF.COM
The major competitors of Puma
The Puma group is obviously not the only one to position itself in this particularly interesting sector of activity. It therefore faces serious competition from other large groups, the most important of which you can check out here:
Nike
This American company founded in 1971 specializes in the manufacture of sporting goods with mainly shoes, clothing and sports equipment.
Adidas
This is another German company founded in 1949 which also specializes in the manufacture of sporting goods. This brand has long been a pioneer in terms of articles and products intended for athletes around the world.
Reebok
This American company originates from England and was established in 1958. It has been one of the subsidiaries of the German group Adidas since 2005.
Fila
This Italian company and brand has been around since 1911 and is also specialized in sportswear and accessories.
Asics
Finally, the Asics group is a Japanese sports equipment manufacturer that was created in 1949 and is particularly known throughout the world for its running shoes.
The major partners of Puma
As part of its growth and diversification strategy, Puma has formed partnerships with a number of influential companies and well-known personalities in their field.
Celebrities
Notable collaborations with celebrities such as Rihanna, Jay-Z or Selena Gomez give Puma increased visibility with the general public.
Sports clubs
The company works closely with international sports clubs, including Manchester City FC and the Italian national football team.
International Athletics Federation
As an official partner of the International Association of Athletics Federations (IAAF), Puma is strengthening its presence on the world sporting stage.
BMW
Puma has teamed up with BMW to develop an exclusive range of clothing and footwear inspired by the German manufacturer’s automotive world.
First Mile
In order to increase its eco-responsible efforts, Puma is cooperating with First Mile, a company specialising in the recycling of plastic waste.
There are a number of factors in favour of a rise in Puma’s share price. The sports brand has positioned itself in buoyant market segments. Innovation is a strategic pillar for Puma, with the continuous development of new products and technologies that meet consumer expectations.
Puma is strengthening its ability to generate high sales thanks to its global presence. It is visible in more than 120 countries and has a strong distribution network.
The responsible and sustainable dimension that Puma has integrated into its business strategy deserves a mention. For example, it is committed to reducing its carbon footprint and improving social conditions in its factories. These initiatives are in line with growing environmental concerns which can positively influence public perception, potentially impacting stock prices.
It should be remembered, however, that these factors do not guarantee a rise in the stock price – they only indicate a potential for it. The final decision must be taken following an in-depth analysis that takes into account various other economic and financial parameters specific to the current context of the global financial market as well as that of the sports sector in particular.
Despite the company’s promising prospects, there are a number of factors that could lead to a fall in share price that are important to consider before buying Puma shares. Firstly, the company is strongly linked to fluctuating trends in the fashion and sports markets. A radical change in these could jeopardise its stability.
Puma also faces an uphill battle against other global giants such as Nike and Adidas. Even a small loss of market share to these rivals could have a negative impact on the stock price. In addition, although Puma has managed to establish important collaborations with well-known public figures and athletes in the past, it is not certain that it will be able to maintain this level of influence in the long term.
In addition, spending on raw materials and production can fluctuate according to global economic conditions. An unexpected increase could have a significant impact on profit margins.
Geopolitical risks should not be underestimated either, as they can affect the global economy as a whole and therefore have a direct impact on the sportswear sector in which Puma operates. These unpredictable external factors have the potential to depress the share price despite rigorous and effective internal management.
Frequently Asked Questions
Puma’s shareholding consists of 28.4% of the Pinault François family, 15.9% of Kering, 2.84% of BlackRock Investment Management, 1.60% of DWS Investment, 1.52% of Carmignac Gestion, 1.47% of The Vanguard Group, at 1.43% of Carmignac Gestion Luxembourg, at 1.34% of FIL Investment Advisors, at 0.90% in treasury and at 0.87% of BlackRock Fund Advisors
The company and the Puma brand belong to the parent company Kering which is a French international group. This group specializes in luxury brands in the clothing and accessories, watchmaking and jewellery sector and more particularly owns the brands Gucci, Yves Saint-Laurent, Boucheron, Bottega Veneta and Alexander McQueen.
You can analyse the possibilities for the movement of the Puma share price through two types of analysis, analysis and technical analysis. Fundamental analysis will use data from the news and technical analysis consists of a study of the current and past graphical configuration of this security on the market.
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