TUI's actions to make the best use of new technologies, particularly online or mobile holiday booking applications, should be monitored.
Of course, to become the European leader in the tourism sector that it is now, the TUI Group has implemented an advantageous strategy of acquisition and subsidiary creation. Nowadays the group owns and operates numerous subsidiaries including TUI France, TUI Suisse, TUIfly, Corsair International, Jetairfly, Thomson Airways, Marmara and Nouvelles Frontieres. Also, this giant of the tourism industry still continues to develop new activities through the creation of new branches.